2023 represents a departure from minimalistic designs and monochromatic colour schemes towards bold and divergent design styles. This year’s trends range from Y2K nostalgia to handmade illustrations and breathtaking psychedelic elements. The year, still young, is all about reorienting perspectives and breaking free from the norm.
Whether you are an established business with a strong online presence or a startup creating your first website, intuitive and attractive UX design should be your top priority, as it will help you provide a seamless user experience, establish your brand image and bring long-term value to your business.
Developing a strong content marketing strategy is one of the most important steps you can take to increase your brand awareness and generate leads. A well-thought-out content marketing strategy can help you define your target audience, increase website traffic, improve search engine rankings and boost conversion rates.
It’s a tantalising question: what happens when you marry state-of-the-art technology to the inexhaustible imagination of Spanish surrealist Salvador Dalí? The Altlier team ached to find out, so we headed off to The Boiler House on Brick Lane to witness London’s latest immersive extravaganza.
It’s a golden age for podcasting. Brands of all kinds are recognising the incredible power and reach podcasting has to offer. Brands can engage their customers in a more personal and conversational way. The portability offered by podcasting means that business owners can inform and entertain their listeners, whether they are sat down or on the move.
Within a second or two, a visitor to any given social media page will have decided whether to delve deeper into the material or abandon it entirely. The determining factor lies squarely with design. Layout, colour choice, symmetry and hierarchies of importance — all these factors play a decisive role in how much a prospect is willing to engage.
As one age fades into the dusk, another age dawns. Stunning innovations in chip manufacturing, AI and machine learning have reached a pivotal stage of development. The influence of these conceptions on human societies is already evident. The metaverse seeks to recontextualise our world, optimising it to meet the needs of an increasingly technophilic species.
When hiring a skilled web design agency, you should be at ease knowing that all aspects of your website’s functions rest in the hands of a strong, talented team. The aesthetic flourishes, responsive interface, compatibility and water-tight security will avoid any delays with the site’s launch, boost your business’s credibility and increase conversions dramatically.
Social media metrics are analytical tools that measure the individual components of an online business strategy. They are invaluable strands of data that, if well calibrated, give business owners a comprehensive 360º view of their brand’s performance and engagement across social media platforms.