PPC
Drive clicks, capture leads and conquer your niche with our pay-per-click services.
We'll build your digital funnel and steer the right customers through it via search and social. We'll track its performance weekly and optimise the funnel for long-term success.
Our Services
- PPC Campaign Strategy
- Google Ads Management
- Facebook Ads Management
- Funnel Design
- LinkedIn Ads Management
- Paid Media Account Setup
- Facebook Ads Management
- PPC Audit
- Twitter Ads Management
- PPC Optimisation
- Display Advertising
- Retargeting/Remarketing
Our Process
Our step-by-step PPC process
01
Initial Consultation
The process at our PPC agency in London starts with the initial consultation. This collaborative session serves as a way for our team to understand your business, its central ethos, target audience and long-term goals. Together, we identify key performance indicators from which we can mark clear and precise objectives. This type of personalised data gives us the insights we need to build an effective PPC strategy.
02
Campaign Strategy Development
Following the initial consultation, we develop the campaign strategy. Armed with insights gathered from our discussions, we analyse your business goals, the characteristics of your client type and the market dynamics in which your business is competing. We then create a strategic roadmap that outlines the specific steps and tactics guiding the PPC campaign toward success.
03
Funnel Design
In this stage, we create a high-performing landing page and funnel. By strategically constructing the digital funnel and refining your offers, we enhance user experience and maximise the potential for conversions. This phase combines data-driven decisions and creative design to attract your target audience and guide them smoothly through the conversion process.
04
Implementation & Optimisation
Once the strategy and funnel are in place, we move into the implementation phase. This is where the PPC campaign comes to life. We implement the planned strategy across selected platforms and continuously monitor and optimise to ensure maximum effectiveness.
05
Monitoring & Reporting
As your campaign rolls out, we settle into the monitoring and reporting phase. Here, we keep a vigilant eye on key performance metrics, taking note of any underperforming elements or relaying new opportunities that pop up. We regularly provide you with detailed but reader-friendly reports to keep you informed about the campaign’s performance, potential alterations and other recommendations. This way, we can ensure everything remains transparent, optimal and on course.
06
Continuous Refinement
The PPC journey doesn't end – it evolves. At our PPC agency in London, we consistently evaluate campaign performance, gather insights and implement refinements. This iterative process keeps your PPC strategy dynamic and adaptive while sticking firmly to your business goals. This type of approach maximises the impact of your digital advertising efforts over time.
See What Our Clients Say About Working With Us
We provide exceptional service and deliver outstanding results. But don’t just take our word for it — hear directly from our valued clients!
Hiring Altlier to develop a social media strategy and an advertising campaign was easily the best investment I made in marketing my business since launching...
Maximilian Licari
Altlier are pros at their job. Their analytics-driven approach ensured that every piece of content and every ad placement had a purpose and high impact...
Nadine Walker
The Altlier team was professional, creative and extremely skilled. They took the time to understand our brand, target audience and goals...
Martin Hall
Altlier is by far my favourite agency to work with. They are highly dependable and full of creative and innovative ideas. They truly exceeded my expectations and took my business to the next level...
Yannis Constantinou
Request a Quote
- Expert PPC consultants
- Tailored solutions
- Transparent pricing
What exactly is PPC?
Pay-per-click (PPC) is a digital advertising model wherein advertisers are charged for each click on their ads. This type of campaign gets your business seen on search engines and social media platforms across the internet. This is a fantastic way to get your brand out there, boost visibility and drive targeted traffic to your website.
How do I know if PPC is right for my business?
PPC is suitable for businesses of all sizes looking to increase online visibility, generate leads or boost sales. It’s particularly effective for those seeking measurable and immediate results. We will assess your specific goals to determine if PPC aligns with your overall digital marketing strategy.
How will you ensure my ads reach the right audience?
At our PPC agency in London, we’ll conduct thorough keyword research, audience targeting and ad copy optimisation. We will fine-tune your campaigns to reach the most relevant audience based on demographics, interests and online behaviour. We will also regularly assess the performance of your campaigns and make ongoing optimisations.
Can I set a budget for PPC campaigns?
Absolutely! In fact, one of the great things about PPC is that you have complete control over your budget. You can set daily or monthly spending limits, and we work within that budget to get you as much value and return on investment as possible.
How do you measure the success of PPC campaigns?
We use key performance indicators (KPIs) such as click-through rates, conversion rates and cost per conversion to measure the success of your PPC campaigns. Regular reporting and analysis allow us to make data-driven adjustments for continuous improvement.
How quickly will I see the results of PPC campaigns?
This can vary based on factors like industry, competition and campaign complexity. However, PPC often provides quick results, and you can start seeing increased traffic and conversions shortly after launching your campaigns.
