Atypical by Design
Who we are
Fate is a funny old thing.
It was London, 2019. Two strangers met one summer night in a noisy Camden pub. A few drinks turned into hours of conversation about art, design, psychology and films. By the end of it, something had clicked.
Neither of us knew it at the time, but that conversation set everything in motion.
Fast forward a few years, and Altlier grew out of that same shared interest in how people think, what they notice, and what actually makes things stick.
We build websites, content and marketing that are shaped around that — work that feels right, makes sense to the people it’s for, and holds up over time.
A lot of what we do comes down to understanding people properly. Not just what they say they want, but how they actually behave — what they respond to, what they ignore, and what makes something land.
That thinking runs through everything. From structure and design to content and campaigns, it’s all built to feel natural, clear and consistent.
We usually work with smaller businesses who need things to make sense and actually work—not just look good on the surface.
And while you can come to us for one thing, the best results tend to come when everything is working together.
We know what works and when to do things differently. As Pablo Picasso put it: “Learn the rules like a pro, so you can break them like an artist.”
Want to know more? You can find details on how we work, what we offer and how we approach things on our FAQ page, or explore our services: web design, web maintenance, creative content, social media and consulting.
Finally, we don’t work for you. We work with you. The aim is simple: help your business stand out, feel distinctive and stay memorable.
If that sounds like the right fit, get in touch. We can start with a conversation and take it from there. And if it turns into a drink in Camden at some point, even better.
How It Works
Our process
Getting Started
Once you book our services, we’ll send over an onboarding form. This covers your business, your goals, your audience and what you need from the project. It also gives you space to share any existing content, ideas or references.We ask that this is completed within 48 hours, so we can get started without delays.Kick-Off Call
For web design and consulting, we’ll arrange a kick-off call after reviewing your form. This is where we go deeper into your goals, clarify anything important and make sure everything is aligned before work begins.Working Together
Once the project starts, we handle the work and keep things moving. If we need input, we’ll reach out. If something needs a decision, we’ll flag it clearly.You won’t need to chase us, and we won’t pull you into unnecessary back-and-forth.The Work Itself
Your project is built around your brief, using the right mix of design, development, content or strategy depending on what you’ve asked for.Everything is created with the full picture in mind, so it works properly on its own and alongside anything else you’re doing.Review & Final Delivery
Once the work is ready, we’ll send it over for review. You’ll have 7 days to request any changes.We’ll make revisions based on your feedback, then carry out a final check before delivering everything in its final form.
Our Founders
The people behind it
Lana Durjava
Managing Director
Chris Stylianou
Creative Director
Our Approach
How we work
Transparency
01
We keep things open and straightforward from the start. You’ll always know what’s happening, what we’re doing and why, so nothing feels unclear or left unsaid.Integrity
02
We do what we say we’ll do and take responsibility for the work. No shortcuts or corner cutting, just consistent, reliable output you can trust.Passion
03
We care about the work and take pride in doing it properly. That shows in the details, the thinking behind it and the way everything comes together.Proactiveness
04
We don’t wait to be told what to do. If something needs attention, we’ll flag it early and take action to keep things moving in the right direction.Adaptability
05
Things change, and we adjust when they do. We stay flexible, rethink where needed and keep everything aligned with what actually makes sense.Innovation
06
We’re always looking for better ways to do things. Not for the sake of it, but when it genuinely improves how something works or how it performs.