Video Marketing for Small Businesses

Video Marketing


Video marketing is an impactful way of using video to promote your business, its goods and services. Video marketing is an audio and visual medium that functions in a similar way as a newspaper ad, billboard poster or radio spot. Its aim is to make first contact with the audience in a way that is familiar, dynamic, immediate and entertaining. In modern society, we spend hours in front of screens and carry them around with us wherever we go. A savvy business owner recognises the dominance of video and the subtle influence it has over the public. Video marketing for small businesses is an effective method to strengthen your brand and boost the amount of traffic: adding video material on your website means your business has a presence on YouTube, the second-largest search engine in the world, and simultaneously increases your chances of ranking higher on Google results.

How Can a Small Business Benefit From Video Marketing?

Many business owners believe that their target audience doesn’t watch video marketing content online. In reality, it’s quite the opposite — around four-fifths of all web traffic is video content, and a huge chunk of that is video marketing. In a rapidly changing world, record numbers of people are migrating from the office to work from home surrounded by their own creature comforts. There has never been a better time for businesses to incorporate or even prioritise video as a means to grow and increase sales. Video marketing boosts social media shares, click-throughs and conversion rates while increasing the audience’s awareness of your brand and understanding of your products. It is no surprise that successful B2B marketing campaigns heavily rely on video marketing.

Regardless of what kind of business you run, the benefits of having a strong video marketing campaign will become apparent very quickly. Without a high-quality video campaign, you are simply ceding your potential customers to competitors who not only understand the value of video but use it as their primary means of customer engagement. From the smallest family-run shop to the largest franchise on the planet, video is a quick and dynamic way of introducing your brand to the wider public.  A downtown restaurant can benefit just as much as a luxury car manufacturer. Visual marketing is the great equaliser.

Why Is Video Marketing So Effective?

Video marketing is effective because of its storytelling capability. Much of how we understand the world is through storytelling, and marketing companies draw from the large reserve of movies, songs and books and use them to create narratives that can move, inform and inspire audiences. Promotional videos serve as miniature movies; compact stories are rendered as audio/visual spectacles that can engage the way movies can. A 30-second video can communicate so much more than reams of text. Simply put: video tells more.

A well-presented product can help audiences understand what your product is, how it works and what kind of benefits it offers. But more crucially, it creates an opportunity to form an emotional bond between the brand and the consumer.

Who Is a Video Campaign Aimed At?

Brand loyalty is key to repeat sales. You need your audience to identify with the values your brand represents. So, what kind of video will generate brand loyalty? Knowing your demographic is essential to answer this question effectively. Who is your brand aimed at? What are their values? How can your brand video establish that precious bond between your product and the consumer? The answers to these questions can greatly inform your video content marketing strategy. Video production and post-production technologies have come a long way. Their capabilities allow for almost anything the imagination can conjure. You can tailor an experience to such an exacting degree that no brand, no matter how niche or unusual, will have problems establishing a striking and dynamic presence in an ever-competitive marketplace.

Can I Afford a Video Editor?

Video editors are generally sensitive to budgetary constraints and will work with you to establish a happy medium. Even the most basic video can be powerful and reap benefits in the long run. A study involving video production professionals across the world found that video had an increased shareability rate approximately 12 times higher than text and image content put together. Video content can be viewed as the bitcoin of marketing, a pioneering venture leading us into an exciting new future. However, unlike bitcoin, investing in a professionally made video is a low-risk enterprise that promises to bring positive results.

Where Will People See My Video?

Consider the ubiquity of mass media — the mobile devices in our pockets are more technically advanced than the spacecraft NASA sent to the moon in the 1960s. The portability of such technology means that your potential consumer base can be reached anywhere. Be they on buses, trains, in libraries or coffee shops, your brand campaign travels with your audience. In the digital realm, your message becomes as portable as the device from which it is projected.

A strong promotional video optimised across all social media platforms exposes your brand identity to massive swathes of potential customers. More than 1 billion hours of content is watched on YouTube every day. That’s an eye-watering amount of exposure, don’t you think?

Sounds Intriguing — What’s Next?

Know your customers and start planning. We’re here to help. Check out our services and get in touch with us so that we can work out the best video marketing strategy for your business.

Written by

Chris is our creative director and digital marketing expert. He holds a BA in Film Studies and has over 15 years of experience in multimedia production. Chris brings a wealth of expertise to make our clients’ campaigns visually stunning and strategically effective.

Related Posts

Join Our Mailing List

Join our list for a monthly dose of marketing insights