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Copywriting vs. Content Writing: What’s the Difference?
Copywriting is about persuasion, whereas content writing is about informing and entertaining. Though important as stand-alone approaches, the goal is ultimately the same: to generate...
Video Marketing for Small Businesses
Video marketing for small businesses is an effective method to boost the amount of traffic: adding video material on your website means your business has...
SEO Basics for Your Business
SEO is the process of improving your website to help it rank higher on Google and other search engines. SEO increases visibility and draws traffic...
Notes From the Video Editing Room
Memory and video editing are inextricably linked. At their core, both designate meaning to snapshots in time. However, there’s a crucial difference. We are not...
