Actionable Tips and Guides To Help You Grow


Copywriting vs. Content Writing: What’s the Difference?

Copywriting is about persuasion, whereas content writing is about informing and entertaining. Though important as stand-alone approaches, the goal is ultimately the same: to generate sales. Their relationship is an interlocking, symbiotic one, and together, they prove to be quite a formidable team.

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Video Marketing

Video Marketing for Small Businesses

Video marketing for small businesses is an effective method to boost the amount of traffic: adding video material on your website means your business has a presence on YouTube, the second-largest search engine in the world, and simultaneously increases your chances of ranking higher on Google results.

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SEO Basics for Your Business

SEO is the process of improving your website to help it rank higher on Google and other search engines. SEO increases visibility and draws traffic to your business through “organic” ranking, meaning that you don’t have to pay to be in that space — this differentiates it from paid advertising.

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Film Reel

Notes From the Video Editing Room

Memory and video editing are inextricably linked. At their core, both designate meaning to snapshots in time. However, there’s a crucial difference. We are not in charge of our memories. Funnily enough, memory seems to have a mind of its own. The video editor, however, is very much in charge of what is remembered and what is not.

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