It’s a golden age for podcasting. Brands of all kinds are recognising the incredible power and reach podcasting has to offer. Brands can engage their customers in a more personal and conversational way. The portability offered by podcasting means that business owners can inform and entertain their listeners, whether they are sat down or on the move.
Copywriting is about persuasion, whereas content writing is about informing and entertaining. Though important as stand-alone approaches, the goal is ultimately the same: to generate sales. Their relationship is an interlocking, symbiotic one, and together, they prove to be quite a formidable team.
Memory and video editing are inextricably linked. At their core, both designate meaning to snapshots in time. However, there’s a crucial difference. We are not in charge of our memories. Funnily enough, memory seems to have a mind of its own. The video editor, however, is very much in charge of what is remembered and what is not.