Edit Levinas
Web Design Meets Wordcraft
- WordPress Development
- Web Design
- SEO
- Performance Optimisation
Edit Levinas Project Details
Work With UsProject Summary
Client: An editing company
Service: WordPress development, website design, SEO and performance optimisation
Result: An aesthetically striking website with user-friendly interface and fast loading times, optimised for performance, security and SEO
Client
Edit Levinas is a small business that provides editing, proofreading, copyediting, and formatting services to pre/post-grads, academics, and Einstein-level professors.
The Goal
Edit Levinas wanted to give their online presence an energy boost. They sought a website that would fortify their brand identity and attract more client interest. Most importantly, they wanted prospects to interface with a website that was intuitive and robust, SEO optimised and easy on the eye.
The Problem
Like many businesses, Edit Levinas was entering a crowded niche, which made visibility, legitimacy and growth a challenge. Too many prospects were using their discovery calls to harvest ideas, then turned to cheaper competitors to realise them. An underpowered brand identity projected Edit Levinas as a “soft touch” ripe for exploitation. Despite their impressive skill set and extensive portfolio, Edit Levinas lacked the necessary brand authority to fend off competitors and convert clients.
For Edit Levinas, organic traffic came in fits and bursts. They could secure major projects but not at consistent and sustainable rates. In Google searches, they ranked poorly, meaning that incoming traffic was being absorbed by higher-ranking competitors.
The traffic Edit Levinas did receive generally bounced off the site within 30 seconds, resulting in an average bounce rate of 89%.
The Strategy
Our technical wizards began auditing duties by first looking at general performance markers, SEO configurations and internal linking systems. Wireframes were drafted to reorganise page elements in a clearer, more logical fashion, and image sizes needed to be crushed down to boost performance. A keyword deep dive was also needed to maximise findability for search engine crawlers. Traffic, traffic, traffic!
Implementation
Befitting a skill as exacting as editing, the website needed to reflect a mood of patience, precision and care. So, our team built the site along strictly observed lines, creating balance and symmetry wherever possible. They factored in plenty of negative space to focus the eye on the quality of the copy and content writing, reinforcing the theme of the services Edit Levinas offered.
Other tweaks involved maximising the more specialised services Edit Levinas provided. Our competitor research revealed that line editing was not a service commonly showcased, so our team ensured this was brought forward and given its own column and blurb. This would become a unique selling point rather than a hidden curio in the Edit Levinas service suite.
Visual elements were optimised to keep page sizes low and performance high, and some minor image-cropping helped to maintain both layout symmetry and an equal ratio of image and text.
Page layouts were also organised to follow a simple, logical hierarchy of elements. This would lead visitors through the website via strategic routes and towards important links and calls to action.
The Result
For Edit Levinas, the results have been game-changing. The keyword research and SEO optimisation alone raised organic traffic by 70%, which led to a 43% increase in warm leads and a 26% hike in conversion rates.
With bumper speeds and smoother functionality, the bounce rate was slashed, with an average page visit lasting more than 90 seconds — a 60-second increase!
Altlier did an outstanding job on our website
Altlier did an outstanding job on our website. Their team was great at listening to our needs and translating them into a design that feels just right.
Mark Devon
CEO, Edit Levinas