Active Minds

Active Minds wanted a website that not only adhered to their core values but also prioritised sustainability. Their vision centred around developing a website with an appealing design, easy navigation, fast loading speed and a low carbon footprint. To commence this transformative journey, our team analysed Active Minds’ brand identity, delved into their target audience’s needs and scrutinised their objectives.

Our top priority was to make a website design that truly represented Active Minds’ mission. We used our skills to blend sleek typography, attractive visuals and easy-to-use features. This combination made sure that everyone visiting the website would find it not only visually pleasing but also very engaging. The website’s design reflects Active Minds’ dedication to connecting with its diverse audience. Easy navigation was also at the forefront of our strategy, ensuring that visitors could seamlessly access vital information and engage with the organisation’s advocacy efforts.

In addition to aesthetics, we paid special attention to developing a website with a low carbon footprint. This green approach aligns with Active Minds’ mission of promoting mental health and well-being while minimising environmental impact. The result is a website that not only appeals to the eye but also functions as an accessible platform for anyone seeking support or information from Active Minds.

We optimised the website for performance by the following actions: we minified CSS and JavaScript, eliminated render-blocking resources, set up a content delivery network (CDN) and configured CDN and hosting settings, deferred JavaScript and off-screen images, preloaded critical resources, hosted fonts locally, optimised the database, set up and configured efficient caching policy, implemented brotli compression, minimised main-thread work, and optimised, compressed and efficiently encoded images.

We specified title and meta tags, included meta descriptions, used clean and descriptive URLs, added alt text for images, appropriately indexed pages, used legible font sizes, implemented internal linking, optimised the website for mobile devices with responsive design and quick loading times, and created an XML sitemap and robots.txt file. We also ensured that all headings are in a sequentially descending order, background and foreground colours have a sufficient contrast ratio, and all links have a discernible name.

In addition to the user-facing features, we paid meticulous attention to behind-the-scenes elements that are crucial for a successful online business. We implemented advanced security measures to safeguard sensitive customer data and protect against cyber threats. We set up security headers, disabled XML RPC and username phishing, implemented login and SPAM protection, and set up full SSL/TLS encryption mode, firewall rules, regular backups and malware scans, and automatic HTTPS rewrites.