Insights

Within a second or two, a visitor to any given social media page will have decided whether to delve deeper into the material or abandon it entirely. The determining factor lies squarely with design. Layout, colour choice, symmetry and hierarchies of importance — all these factors play a decisive role in how much a prospect…

Social media metrics are analytical tools that measure the individual components of an online business strategy. They are invaluable strands of data that, if well calibrated, give business owners a comprehensive 360º view of their brand’s performance and engagement across social media platforms.