Copy Luminous

Our team got to work by first devouring all we could about the company’s purpose, its driving ethos and its target audience. These initial collaborations with the client would form the nucleus of our strategy moving forward.

With a keen understanding of the client’s brand persona, we now had a foundation to base our strategy. We also had a signature brand palette that would govern our design approach throughout the process. Our challenge was to strike the perfect balance between technical performance and plain old showing off.

Our response was to ensure that every single element carried as little bite-weight as possible while at the same time maintaining visual clarity and definition.

The design and development team were determined to create an intuitive interface that would complement the quality of the written content. As a copywriting service, we were very conscious of how the content should be presented. Fonts were selected for maximum readability, and the visuals were restrained to support rather than smother any written content.

SEO optimisation had to be effective yet discreet. We ensured keywords were inserted strategically and economically to both preserve the quality of the content and increase the ‘findability’ for search engines. No keyword stuffing here!

We also set about developing a user-friendly and scalable online store featuring product catalogues, shopping carts and secure payment gateways. These elements would function within the website, allowing the client to not only showcase their services but to sell them directly from one convenient hub. This meant that prospects could purchase services from our client without the need for them to click away from the site and utilise a third party.