Insights

Developing a strong content marketing strategy is one of the most important steps you can take to increase your brand awareness and generate leads. A well-thought-out content marketing strategy can help you define your target audience, increase website traffic, improve search engine rankings and boost conversion rates.

As one age fades into the dusk, another age dawns. Stunning innovations in chip manufacturing, AI and machine learning have reached a pivotal stage of development. The influence of these conceptions on human societies is already evident. The metaverse seeks to recontextualise our world, optimising it to meet the needs of an increasingly technophilic species.

Video marketing for small businesses is an effective method to boost the amount of traffic: adding video material on your website means your business has a presence on YouTube, the second-largest search engine in the world, and simultaneously increases your chances of ranking higher on Google results.

SEO is the process of improving your website to help it rank higher on Google and other search engines. SEO increases visibility and draws traffic to your business through “organic” ranking, meaning that you don’t have to pay to be in that space — this differentiates it from paid advertising.